For the 21st consecutive year, Neumarkt is the most important shopping mall in Vale de Itajaí. The recognition comes from the Top of Mind, an award that recognizes the brands most reminded by Santa Catarina inhabitants in the most diverse segments. The award was received by the superintendent of Neumarkt Shopping, Valda Stange, in a ceremony held on Thursday (5) at Fiesc in Florianópolis.
The Top of Mind recognition brings a lot of pride to Neumarkt Shopping, which has been receiving this award for 21 years, since the creation of the Shopping Malls category. “Winning the Top of Mind for so many consecutive years confirms the mall’s commitment to quality and innovation, demonstrating our adaptability to different scenarios and to the new consumer behavior,” highlights Neumarkt superintendent, Valda Stange.
In this edition, 60 trophies will be distributed to the winners of 43 categories. The winners are defined based on a careful research carried out by Instituto Mapa, the event’s organizer, in partnership with NSC. The study takes into account the opinions of 1,000 consumers and 150 executives from the 30 most populous municipalities in the state, which define the winners of the Top Population categories (based on a survey carried out with the general population) and Top Executives (based on a survey carried out exclusively with entrepreneurs), respectively.
In addition to the creators of NSC Comunicação and Instituto Mapa, the Top Of Mind 2018 is sponsored by the Federation of Commerce of Goods, Services and Tourism of Santa Catarina (Fecomércio/SC) and Oktoberfest Blumenau. The event is supported by the Federation of Industries of the State of Santa Catarina (FIESC), the host of the award ceremony.