Innovation: Almeida Junior installs chargers for electric vehicles in six shopping centers

Press - Published: 03/04/2017

The number of electric and hybrid vehicles (electric and gasoline) has been growing in the country. According to ABVE (Brazilian Association of Electric Vehicles) in 2016 sales increased 17,2% compared to 2015 which sold 1.091 units. Today, there are more than four thousand vehicles in Brazil. Almeida Junior has an exclusive place to charge electric vehicles in Neumarkt and Norte Shopping Center (Blumenau), Balneário Shopping Center (Balneário Camboriú), Garten Shopping Center (Joinville), Continente Shopping Center (Grande Florianópolis) and Nações Shopping Center (Criciúma).

The properly identified spaces work with Wallbox PRO chargers, the result of a partnership with BMW. Almeida Junior – which raffled six German-branded i3 electric vehicles in last year’s Christmas campaign – is the first major company in the segment to offer chargers in all of its shopping centers. This action is unprecedented without a sector in all Santa Catarina, the state chosen by BMW to install a factory, and now will have six different points to charge electric cars. The service is free and a full vehicle charge can be made in only 3h.

Electric vehicles are considered the cars of the future. Because they work on energy, they do not emit gases like CO², a major climate villain worldwide. According to ABVE information, the cars are quiet, which contributes to a better quality of life in general and are also very economical. A study by CPFL (Companhia Paulista de Força e Luz) shows the value of a kilometer of a car in combustion, considering the use of ethanol, is approximately R$ 0,19. A vehicle operating by electricity the value is four times lower: R$ 0,05.

By providing chargers in six shopping centers, Almeida Junior encourages the use of clean technologies. “We have already contributed to the increase in the number of electric cars, bypassing our six holiday give away vehicles and we understand that it is a way to change paradigms and effectively contribute to a more sustainable world”, says the company’s Corporate Marketing Superintendent, Monique Campos.

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