ALMEIDA JUNIOR IS THE LARGEST SHOPPING MALL COMPANY IN THE SOUTH OF BRAZIL
Founded in 1980 in Blumenau, Santa Catarina, Almeida Junior initially acted in the real estate business. In the 1990s, the company began investing in the shopping mall segment, inaugurating its first project in 1993: Neumarkt Shopping. Today Almeida Junior is the largest shopping mall company in the South of Brazil, with six consolidated malls, all located in Santa Catarina.
The company is present in the most economically important regions of the State: Blumenau (with Neumarkt Shopping and Norte Shopping), Joinville (with Garten Shopping), Greater Florianópolis (with Continente Shopping), Balneário Camboriú (with Balneário Shopping), and Criciúma (with Nações Shopping). Currently, Almeida Junior’s six malls total 223,000 square meters of GLA (Gross Leasable Area) and more than 1,579 stores (considering the number of “Stores for Commercial Use”).
The formatting of a chain of shopping malls allowed the company to wager on a differential that no other company in the sector can offer in the State: the possibility of shopkeepers’ being in several firmly established malls in different regions, with favorable conditions for business development.
Another constant concern of Almeida Junior is with the retail mix, which respects a composition of balance between local, regional, national, and franchised operations, as well as anchor stores and megastores. All the developments are focused on performance based on five pillars: fashion, entertainment, dining, innovation, and well-being, which together converge to provide the best experience for Almeida Junior’s customers