The Almeida Junior shopping malls begin the month of February with discounts in different segments. Between February 1 and 4, from Thursday to Sunday, the stores of Neumarkt and Norte Shopping (Blumenau), Balneário Shopping (Balneário Camboriú), Garten Shopping (Joinville), Continente Shopping (Greater Florianópolis) and Nações Shopping (Criciúma) participate in the traditional Black Days campaign. During this period, customers can enjoy discounts of up to 70% on clothing, accessories, gastronomy, several various products and services.
Inspired by the traditional American Black Friday, Almeida Junior’s campaign creates attractive opportunities for both customers and shopkeepers. Every year, the Black Days campaign is promoted during the collection update season, when the brands promote the stock clearance to give room to the new collection. This enables customers to find current products at discounted prices.
To make shopping easier and find the best discounts, the Almeida Junior application – developed by AJ.LABS (Almeida Junior Center of Innovation and Testing) – is another option. Consumers will also find Black Days promotions on this app with differentiated conditions and discounts. The application is innovative in the segment and integrates the promotions of brick-and-mortar and virtual stores.
This will be the first major clearance of the year and customers are eagerly waiting for this moment. Meanwhile, shopkeepers are already prepared with real discounts that will boost sales earlier this month.