Imagine a store without purchases where as people instead of buying clothes they leave pieces they no longer use. All that is donated is for those who cannot afford to warm up in the winter. This is the concept of the Empty Store, an initiative that Almeida Junior is taking to its six shopping centers as of May 5th.
For a month, customers will be able to donate warm clothing, shoes, bedding and blankets that can be new or used (as long as they are in good condition). Leaving traditional fundraising campaigns that normally leave donations in boxes until they receive a correct destination, this project has the advantage of using store space and have the donations fill shelves, fill hangers and mannequins.
The Empty Store Project is a new way to contribute and allow donated items to gain prominence by being displayed at the store window. The six malls – Neumarkt and Norte (Blumenau), Balneário (Balneário Camboriú), Garten (Joinville), Continente (Greater Florianópolis) and Nações (Criciúma) – will have a space to receive the donations .
“When you see a product displayed in a tidy store in organized macaws, it becomes much more attractive. This is an even greater incentive to get people’s attention in making contributions and donations,” says Monique Campos, Superintendent of Corporate Marketing at Almeida Junior.
At the end of the project, which ends on June 5th, everything collected will be distributed to beneficiary institutions in each city. It is the role of every Almeida Junior shopping centers to be even closer to local communities, being a channel that provides continuous and sustainable development.