Imagine being able to find unique sales at our six shopping centers in one application, reserve the desired product on your own cell phone and then just pass by the store to finalize the purchase. This is already possible through Almeida Junior the APP, which has just launched an unprecedented solution in the shopping center segment. With an eye on consumer movement to search everything on the internet before making a purchase, the company – the largest company in the South of Brazil sector – was able to unite the virtual and the physical, the so-called omni channel, providing convenience to the customer and helping the shopkeeper to increase sales.
Discount apps are already a trend among customers. Smartphone users use at least one app every day and according to Mac Magazine, Brazil is the country with the most users who open applications in a single day. Aiming at this market, loyalty programs have also extended to their customers. According to ABEMF (Brazilian Association of Loyalty Market Companies), the number of Brazilians enrolled in loyalty programs increased by 15% in 2016, and 12 million new users were registered by the end of last year, confirming the trend of loyalty and the constant search for benefits.
With millions of people looking for platforms to save money and read the news, AJ LABS, Almeida Junior’s innovation and experimentation nucleus, has created a new version of the Almeida Junior application that offers customers advantages. Who already has the APP does not need to download it again, since the platform will undergo an update. For those who do not already have it, download the Almeida Junior APP on your mobile or tablet to access daily exclusive promotions in our malls, on screen on the device of your choice in a visually simple and friendly way.
The customer will be able to search for a product in real time and see the discounts they can take advantage of. Besides each product offered there will be a stopwatch with the validity of each discount that can be valid for 24h, 48h or 72h. After selecting the desired promotion, the customer must book the product through a coupon. Then just present it on the screen of your cell phone at the store to be entitled to the discount.
The new APP will bring exclusive benefits to all six Almeida Junior shopping centers : Neumarkt and Norte (in Blumenau), Balneário (in Balneário Camboriú), Garten (Joinville), Continente (Greater Florianópolis) and Nações (Criciúma ). The customer can select the mall of their choice and seize the opportunities.